ABOUT THE ARTIST
Pernille Bitsch, who is behind the Hello Atelier project, would describe herself as a "creative troublemaker", and she realised at a young age that this was the creative path she wanted to take in life. Today, she is a graphic designer and runs the start-up Hello Atelier, which she created amidst the everyday stress and panic of the Covid-19 crisis. Hello Atelier was "hello freedom" and "goodbye" to the everyday clutter of thoughts. Now colours had to be defined and the atelier tested.